Building

Building anything is a major undertaking.

Make the right choices and you create something wonderful, something that functions well and hopefully something that lasts. Make the wrong choices and everything about what you are building risks being impacted.

Often it’s not a binary case of making the right choice or the wrong one. It’s as much about what things you consider and what you don’t. If you don’t think about some aspect of what you are building then you can’t make a choice about it.

And if you don’t consider something then you potentially miss an opportunity to build something spectacular. You finish up with something short. Something lacking. Something missing.

And even if you don’t know what is missing, it is still missing.

And what is missing may result in effects that we never see. Yet those effects still exist.

Often what we think we want to build is not what we need to build. We look at things from the silo of our own experience and through our own lens of curiosity.

And we don’t know what we don’t know.

We need to widen our field of view. We need to find a way to see from different perspectives. We need to consider unfamiliar things.

We need to widen our scope of influence if we are to build the best, most significant and most enduring thing that we can.

This applies whether we are building a dog kennel, a shed, a house, a palace or a skyscraper.

But if you think I’m talking about physical buildings then you are focussing too narrowly and missing the very point!

I’m talking about building anything.

QED.